7 ways I would sell UX to a CEO
I was recently asked how I would sell UX to a CEO. It got me to thinking about all the advantages I’ve personally learned come from UX well executed. And I realized it’s a lot more than just “your customers will love your product.”
1 - You will dramatically increase the output of your development team and get a lot more for your programming dollars
Back in the old days, when we walked through the snow to get to work, companies would ask dev teams to do everything. As time went by we started to formalize the process of software creation and created new jobs that handled different parts of the process so that development could focus on what they do best, development.
Specifically dev was asked to handle all of the following:
- Requirements gathering
- Requirements consensus
- Wireframing review and refinement
- UI graphic creation
- UI graphic review and refinement
- Usability testing
- Usability testing evaluation
- Usability testing new requirements
- Implementing requirements gathered from usability testing
- UI programming
Developers are good at development, they are not good at these other tasks. And these tasks are extremely time consuming. So in a given month your dev team will most often spend half the month on these non-programming tasks.
Many small companies I run into in Utah still work this archaic way, asking development to do everything.
Instead, at a minimum, one well paid UX designer can handle all of this for you, so that your dev team no longer wastes money in non-programming tasks.
2 - You will spend significantly less time redoing what your programming team builds.
UX thinks through what is going to be built before it gets built. This means what finally gets built is much more likely to be done right the first time. It is exponentially less expensive to pay a designer for a week of work than to pay your entire dev team another month to fix what they already spent a month building.
3 - You will get the chance to see what will be built in days instead of months, so that you can change it while it’s still cheap to change.
4 - If you are building an internal tool, you will save money on how much time it takes employees to perform tasks
5 - If you are building a tool you intend to sell, you will have a competitive advantage because your tool will take customers less time to perform tasks
6 - You won’t be able to scale your tools with your business if you don’t design and build with an eye to the end goal along the way
7 - And lastly, there is a whole other level that most companies never dream of because it seems too impossible, your customers and employees will actually love using your tool. And loving a tool means significantly greater user loyalty, evangelism and retention.