UX for retention vs. UX for acquisition
Last week’s post really got the gears in my head moving. I’ve always thought of myself as a designer who gets business, but I really reached an epiphany this week on the topic. To put it bluntly, when it comes to sales the principles of good usability go out the window and are trumped by the principles of sales.
Where good usability principles do fit though, are after you’ve got the user inside your application and you want them to stay. Once you’ve got ‘em you want the design to get out of their way and let them do what they came to do. When you’re trying to sell them though, you need to get in their way, which is to say your design needs to nudge them towards what you want them to do.
