Couple Rules When Making Marketing Designs
At my job, because we are a very small company, I often have to shift between Interaction/UI designer and Graphic Designer for marketing materials.
When I am designing marketing materials they have completely different objectives from Interaction Design.
The marketing designs should:
- Stand out
- Be memorable
Memorability has a lot to do with emotion. Things are more easily remembered if they are associated with strong emotion.
If you aren’t lucky enough to have a marketing person writing the messaging for you, then here are a couple rules in regard to messaging for your marketing piece:
- Propose a problem and how your product is the solution
- Clearly position your product in the marketplace
