One simple way to find your sales narrative
I’m in the middle of redesigning our homepage experience and thought I’d pass on this simple way to find your sales narrative. I asked my product manager to sit down with me for about 45 minutes and talk through his typical experience at trade shows. He’s been attending genealogy trade shows every couple of months for a number of years now. Out of anyone at the company (currently) he has spent the most time selling our site to our target customers.
In my interview with him I asked him to recount to me one of his most recent dialogues with a prospective customer. He quickly started getting into the typical discussion he has with a potential customer and often indicated when the conversations would go one way or another depending on the unique needs of that individual. I transcribed everything he said and now have a fantastic starter framework for the homepage site experience with some possible alternate messages and paths.
